The
Veridian
Estate
RICHMOND - OXFORD - MARLOW
HADLEY WOOD - VIRGINA WATER
Fact Sheet V.1.
The Country Club & Spa that you call home!
Breakthrough lifestyle for the over 55’s
‘The Veridian Estates’ – discover a sea-change in day-to-day lifestyle designed around the desires of active and discerning over-55s who value wellness, recreation, community, and a sense of relaxed sophistication. Those who value their time and the freedom to do what makes them content with life. Here, you’ll find a sanctuary that balances high-end living with personalised wellness and sporting experiences, inviting you to live each day fully and freely.
We believe developing a powerful lifestyle and a true sense of well-being is a journey, not a destination. To drive choice and support all levels of fitness and health needs, residents have exclusive access to state-of-the-art fitness facilities, serene wellness spaces, and personal health services. Whether it’s serious tennis, a morning swim, a private yoga session, or treatments tailored just for you, we ensure that every element supports a balanced and fulfilling lifestyle.
The Opportunity
Redefining Contemporary Living for Over-55s
Our unique approach combines state-of-the-art facilities with curated lifestyle services, offering a luxurious yet accessible residence for those over 55. The core mantra of this project is simple but powerful: to genuinely elevate the living experience, made possible through thoughtful creativity, excellent design and the capability of numerous creative and commercial experts.
Driven by the combined talent of our visionary team, we aim to create a space where high value and outstanding service converge in a way that redefines luxury living. By blending the elegance of traditional residences with the vibrancy of wellness and sporting amenities, we’re crafting an experience that not only meets but exceeds expectations—setting a new standard for senior living without the high-end price tag associated with urban luxury.
Defining Key Features
Location: Semi-rural yet convenient to the busy urban core
Residential Spaces: Elegant yet functional apartment residences exuding eclectic style and high-design
Wellness-Driven Living: Myriad of curated wellness and fitness facilities, therapeutic spaces and top-end sports facilities
Bespoke Services: Seamless, high-level concierge services designed to take the pain out of day-to-day living
Communal Spaces: Visually striking and warm zones designed around functionality and contemporary decor
Co-Working Spaces: Cutting-edge services and curated space to accommodate all business needs
Social Lounge & Dining: Vibrant yet elegant social spaces offering day time catering and intimate, lively gatherings in the evening.
Differentiators
‘Do more of what you love every day’
"Embrace an elevated lifestyle at The Veridian—a sanctuary for active over-55s where curated luxury meets genuine community and purposeful design. Each residence reflects an unpretentious elegance, tailored to support your well-being and enrich your daily life. Our commitment to sustainable joy-centric living and modern convenience aligns with the values of discerning residents who seek a balanced, fulfilling lifestyle.
Designed for those who value wellness, connection, and a plethora of activities, we redefine luxury living without the high-end price tag, offering exceptional value in a thoughtfully crafted environment. Here, every detail is intentional, reflecting our commitment to creating a space where you can thrive, surrounded by comfort, care, and like minded community."
The Design Approach
Functional, Striking, Purposeful
The Veridian design is more than aesthetics—it’s an essential part of the experience, crafted to redefine perceptions of luxury living. Each element is chosen to create a lasting impression of elevated value, comfort, and community. Our design philosophy integrates high-end, purposeful interiors with a focus on functionality and durability, offering residents a sense of belonging in a space that is both inspiring and welcoming environment.
The Audience
Active Elders & Lifestyle Seekers
Today’s landscape of luxury living for those over 55 is shifting, reflecting broader lifestyle and cultural changes. The demand for comfortable, well-located, and community-focused spaces is no longer exclusive to the affluent—it's about providing genuine, high-quality living for those who value wellness, connection, and purpose. The Veridian caters to an audience that spans active elders, over 55s, wellness enthusiasts, and those who seek a vibrant, value-driven lifestyle.
The Space
Curated, Purposeful, Effortlessly Elegant
Where luxury meets refined British sophistication, ‘The Veridian’ offers a welcoming residence for active over-55s. Each space is thoughtfully crafted to support a lifestyle centred on well-being, community, and comfort, redefining modern living with understated elegance and a commitment to quality.
Spa & Pools – Warm and inviting, blending human connection with high-end service.
Lounge & Social Hub – Versatile yet cosy space encourages connection and relaxation. With high-quality ergonomics and a powerful design, this shared area effortlessly transitions from a casual gathering spot to a social lounge.
Wellness Bar – A relaxed, atmosphere-rich space where residents can unwind. Our wellness-inspired menu combines refreshing drinks and healthy options, making it a valued spot for both relaxation and socializing.
Residences – Each home embodies a clean, timeless aesthetic, with features that prioritise comfort and function. From high-end beds designed for restful sleep to spacious layouts, these residences provide an elegant, inviting sanctuary.
Outdoor Terrace – A serene, functional space that feels like a retreat, inviting residents to unwind at their own pace. With greenery and comfortable seating, the terrace becomes a cherished place for relaxation, reflection, or quiet conversation.
This combination of functional luxury and modern British elegance ensures that every space supports a fulfilling lifestyle that invites residents to feel truly at home.
Brand Expansion & Project Scaling
European & U.S. Rollout
To drive expansion, The Veridian will implement strategic Brand License initiatives, aiming to introduce our unique concept to key international markets. Building on our initial success, we will replicate our model in areas with a strong demand for sophisticated, wellness-oriented living and a natural cultural alignment with our values.
Through collaborations with respected local ambassadors, we’ll ensure each location embodies the essence of our Brand while integrating regional authenticity. Our marketing strategy will emphasize impactful social media and digital outreach, strengthening brand visibility and resonance in each new market.
Employee training programs will be core to our expansion, focusing on delivering open, efficient, and personalised service that maintains the warmth and consistency our brand is known for. As we grow, our commitment is to preserve the unique appeal, value-driven approach, and exceptional resident experience that define The Veridian, establishing a timeless community across borders.
Asset Acquisition - Project Finder
Indicative London Location
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Brand DNA. London V.1.
PR-driven, low key & smart
The Veridian Estates
The Harrison exudes a cheeky charm! Its playful and fun demeanour and service ethos, embody the essence of joy in hospitality. We're not just another community residence but a paradigm shift challenging the belief that excellence is reserved for specific high-end establishments. The Harrison redefines quality, demonstrating that it doesn't have to come with a hefty price tag.
Our celebrity ambassadors also inhabit this space, sharing our vision for an experience that goes beyond expectations, a journey where Style, Value, Quality, and Warmth converge to create an unforgettable tapestry of moments and where joy meets affordability.
PR
PR and brand awareness campaigns will build on authentic lifestyle, wellness and longevity-led exposure that resonates with our residents and the wider community. Our approach leverages wellness events, educational seminars, and exclusive community gatherings to elevate your profile while building genuine connections. These events, combined with our commitment to philanthropy, create a narrative that positions The Veridian as more than a residence to a true lifestyle brand that prioritises well-being, social impact and the art of living life well.
This tailored approach not only amplifies our brand’s core values but also aligns with our residents' and investors' values, reinforcing our presence across social media and community channels. Through strategic storytelling and a philanthropic dimension, we create a marketing narrative that celebrates community, enriches lives, and sets a new standard of living.
Marketing
As The Harrison prepares to make its mark beyond borders, our vision is to extend the influence of our unique lifestyle concept internationally. Driven by a strategic blend of social media engagement and traditional PR, our expansion plan will introduce us to new markets, forging local connections and building strong brand relevance through carefully chosen high-profile ambassadors.
Each new territory will benefit from our commitment to community-centric and culturally resonant events, reflecting the spirit and sophistication that define our residences. To elevate the brand image and cultivate a spirit of goodwill, we’ll orchestrate high-profile wellness events and philanthropic initiatives that showcase our dedication to enriching lives. This approach not only celebrates the essence of The Veridian but also enhances our presence as a community-conscious brand that resonates on a global scale.
