The
Stage
Hotel
LONDON - NEW YORK- PARIS
LOS ANGELES - COPENHAGEN - BERLIN
Fact Sheet V.1.
Celebrity Supported
High Design - Artful - Affordable
Groundbreaking Mid-Level Luxury
‘The Stage Hotel’ – Where affordable luxury harmonizes with understated celebrity-led elegance. Located in Central London, the hotel caters to an unusually broad spectrum of target groups, from contemporary families to tourists and business travellers on the move.
Backed by a high-profile but discreetly applied co-investor and benefiting from the obvious PR/Brand building benefits that come with this, The Stage presents meticulously curated interior design and a brand theme that effortlessly integrates with a powerful artistic aesthetic. Innovating within the budget to midpoint market, redefining the luxury experience within this sector, and subtly embodying the distinctive personalities of our additional localised celebrity partners—a formula that ensures leveraged media interest, rapid brand building, and a memorable experience for each guest.
The Opportunity
Creating an authentic, scaleable brand
Surpassing previous value expectations
Our commercial focus combines modern facilities and high creativity, strategically positioning customer price points well below those of equivalent inner-city hotels with a similar profile. The essence of this project is encapsulated in a core mantra: to genuinely surpass expectations, all within a cost framework made possible by the brilliant curation and design impact of immensely talented individuals.
The combined creative and commercial talent drives a value offering that transcends the ordinary, reshaping hospitality spaces to create a revolution in perceived value and standards. The result is an experience that goes beyond the conventional, offering unparalleled value without compromising on quality. The aim is to redefine hospitality by setting a new standard for budget hospitality excellence that challenges the status quo.
Key commercial markers
Location - inner city but not obvious A+ locales, convenient to all transport hubs
Facilities - striking, high function, paired back room facilities
Online Check-in - limited staffing with high-level ‘unaffected’ service
Lobby - open house, high-end coffee/breakfast space licensed to a proven provider
Communal - striking decor, strong accessible atmosphere & high-level tech connectivity
F&B - evening specific, relaxed, fun & snug! Snacks only (the best cocktails in town!)
The Design Approach
Functional, striking, different
Incorporating high-level interior design into your commercial strategy goes beyond mere style—it has the potential to reshape perceptions of value, surpassing traditional benchmarks. Our goal is to provide a model that creates a lasting impression of added value and a sense of belonging. A curated and impactful approach driven by cost-effective implementation and durability.
Brand Expansion & Project Scaling
European & US roll out
To scale we will implement a strategic expansion plan focused on a Brand License initiative. Leveraging our initial success, we aim to replicate the model in key markets, identifying locations with high demand and cultural synergy. Collaborations with local high-profile Ambassadors will maintain the Brand strength integrating regional authenticity and also robust marketing strategy, emphasizing social media and amplifying brand visibility. Employee training programs will ensure consistent delivery with an emphasis on openness and efficiency of service. As we expand, our focus is to maintain the unique appeal of the Brand, sense of value and consistency of guest experience.
USA
6
Europe
5
Asset Acquisition - Project Finder
Indicative London Location
The Space
Curated, highly cost-effective design
Where Luxury meets British Celebrity Elegance. Our centrally located London hotel is designed to cater to both tourists and transient business travellers, redefining the concept of affordable boutique hospitality.
Lobby - warm and open energy with human interface
Lounge /Co-Work Space - practical, facility-led but cosy with efficient ergonomics
Bar - atmospheric, value and quality led proposition
Bedrooms - simple but powerful aesthetic, functional with beds from heaven!
Terrace - Simple, functional space that says ‘I’m in no hurry to leave here!’
Differentiators
The mantra…
"Elevate your experience with our inner-city international boutique hotel—a distinctive haven where individually curated luxury meets unpretentious authenticity, ensuring each stay is a unique journey. Our commitment to sustainability blends with cutting-edge technology, meeting the needs of eco-conscious, experienced travelers. Priced in line with other, more budget-style yet less leveraged hotels, we redefine boutique hospitality value. Welcome to a space where efficiency is key, and every detail reflects our commitment to redefining your travel experience."
The Audience
Families, tourists, professionals
The demographic landscape in contemporary inner-city hospitality at the boutique level is evolving alongside broader cultural changes. The allure of comfortable, conveniently located, and vibrant spaces is no longer confined to the wealthier segment of society. We aim to cater to a range of mid-market target audiences, each appreciating the distinctive value-led appeal of hotels like 'The Stage.’
Brand DNA. London V.1.
PR-driven, value-led
‘The Stage Hotel’
The Stage exudes a cheeky charm! Our playful and fun demeanour permeates through our service ethos, embodying the essence of joy in hospitality. We're not just another hotel; we're a paradigm shift challenging the belief that excellence is reserved for high-end establishments. The Stage, redefines quality, demonstrating that it doesn't have to come with a hefty price tag.
Our celebrity ambassadors inhabit this space, sharing our vision for an experience that goes beyond expectations, a journey where Style, Value, Quality, and Warmth converge to create an unforgettable tapestry of moments and where joy meets affordability.
PR
At the intersection of 'Celebrity' and impactful press and social media exposure lies the beating heart of our PR and brand awareness campaign. The Stage thrives on the spotlight, especially during premieres and charitable events, leveraging these special occasions to elevate our local and national profile. This heightened visibility not only fuels core name awareness but also aligns seamlessly with our investors' dynamic social media presence. Together, with a philanthropic dimension we craft a marketing narrative that sets us apart.
Marketing
Embarking on its London debut, The Stage is set to extend its brand influence far beyond borders, strategically venturing into international domains. Fueled by a dynamic blend of social media exposure and traditional PR, our expansion plan involves forging associations with new ambassadors in each territory, ensuring local relevance and generating heightened client interest. Elevating the brand image, we'll orchestrate high-profile events and fundraising occasions that not only showcase the essence but also amplify an altruistic spirit.
Giving
An authentic cornerstone of our model lies in the creation of meaningful "giveaways" designed to extend the enchantment of The Stage to those less fortunate. These complimentary nights, enriched with additional perks, embody a profound sense of giving, channelling joy to individuals we identify as truly worthy and deserving of such exceptional experiences.
We aim to weave a tapestry of genuine encounters that not only contribute to our brand image but also align seamlessly with our broader vision for long-term international expansion. This isn't just about providing a night's stay; it's about crafting lasting memories and fostering a spirit of generosity that resonates across borders.
