Fact Sheet V.1.
Celebrity Supported
High Design - Artful - Affordable
Groundbreaking mid-level luxury
The Stage Hotel – Where affordable luxury harmonizes with celebrity-led elegance. Our centrally located London hotel will cater to funky families, tourists, and business travellers on the move, reimagining affordable boutique hospitality. Backed by high-profile celebrities, The Stage presents a meticulously curated interior design and brand theme that effortlessly integrates with a compelling artistic aesthetic. Innovating within the affordable midpoint market, redefining the luxury experience and embodying the distinctive personalities of our celebrity partners. A blend that ensures both a powerful brand association and an unforgettable experience for each guest.
The
Stage
Hotel
LONDON - NEW YORK- PARIS - LOS ANGELES
COPENHAGEN - DUBLIN - BERLIN
The Opportunity
Creating authentic, powerful brand connections
Surpassing value expectations…
Our commercial focus is a fusion of modern facilities and creativity, strategically positioning customer price points well below those of equivalent inner-city hotels with a similar profile. The essence of this project is encapsulated in a core mantra: to genuinely surpass expectations, all within a cost framework made possible by the brilliant curation and design impact of immensely talented individuals.
These visionaries transcend the ordinary, reshaping hospitality spaces to create a revolution in perceived value and standards. The result is an experience that goes beyond the conventional, offering unparalleled value without compromising on quality. At The Stage, we're not just redefining hospitality; we're setting a new standard for excellence that challenges the status quo.
Key commercial markers
Location - inner City but off-piste from A+ locales, convenient to transport hubs
Facilities - high function, paired back room facilities - best beds in town!
Online Check-in - limited staffing but with high-level unaffected service
Lobby - open house coffee zone - breakfast space licensed to a proven provider
Lounge, Workspace - striking, practical space with a strong atmosphere + tech killer connectivity
Bar - evening only. Relaxed, fun & snug! Snacks only (the best cocktails in town!)
The Design Approach
Functional, striking space that reeks value
‘The GEORGE Hotel – Where Luxury meets British Celebrity Elegance. Our centrally located London hotel is designed to cater to both tourists and transient business travellers, redefining the concept of affordable boutique hospitality. With the endorsement of renowned British celebrities, we offer a meticulously crafted interior design and brand theme that blends seamlessly with a powerful artistic.
Market Trend & Locations
Functional, striking space with a collective vibe
‘The GEORGE Hotel – Where Luxury meets British Celebrity Elegance. Our centrally located London hotel is designed to cater to both tourists and transient business travellers, redefining the concept of affordable boutique hospitality. With the endorsement of renowned British celebrities, we offer a meticulously crafted interior design and brand theme that blends seamlessly with a powerful artistic aesthetic.
USA
4
Europe
5
The Space
Artistically curated, highly leveraged, cost-effective design
Where Luxury meets British Celebrity Elegance. Our centrally located London hotel is designed to cater to both tourists and transient business travellers, redefining the concept of affordable boutique hospitality.
Lobby - striking coffee shop environment, staff visible and highly accessible
Lounge /Co-Work Space - practical, facility-led, cosy and efficient ergonomics
Bar - atmospheric, evening only, best value cocktails in town!
Bedrooms - simple but powerful aesthetic, functional with beds from heaven!
Terrace - Simple, functional space that says ‘I want to stay here forever’
Differentiators
Automation-led, low staff levels, strong human touch
‘The GEORGE Hotel – Where Luxury meets British Celebrity Elegance. Our centrally located London hotel is designed to cater to both tourists and transient business travellers, redefining the concept of affordable boutique hospitality. With the endorsement of renowned British celebrities, we offer a meticulously crafted interior design and brand theme that blends seamlessly with a powerful artistic aesthetic.
The Audience
The cool family, tourist and professional
‘The GEORGE Hotel – Where Luxury meets British Celebrity Elegance. Our centrally located London hotel is designed to cater to both tourists and transient business travellers, redefining the concept of affordable boutique hospitality. With the endorsement of renowned British celebrities, we offer a meticulously crafted interior design and brand theme that blends seamlessly with a powerful artistic aes.
Indicative Brand Positioning. London V.1.
PR driven, value led
‘The STAGE Hotel’
Brand DNA
THE ETHOS – Where Luxury meets British Celebrity Elegance. Our centrally located London hotel is designed to cater to both tourists and transient business travellers, redefining the concept of affordable boutique hospitality. With the endorsement of renowned British celebrities, we offer a meticulously crafted interior design and brand theme that blends seamlessly with a powerful artistic aesthetic. Our hotel personifies the unique personalities and styles of our celebrity partners, ensuring powerful brand association and an unforgettable and personalized experience for every guest.
Branding
PR
Marketing
Giving
The Stage exudes a cheeky charm! Our playful and fun demeanour permeates through our service ethos, embodying the essence of joy in hospitality. We're not just another hotel; we're a paradigm shift challenging the belief that excellence is reserved for high-end establishments. At The Stage, we redefine quality, demonstrating that it doesn't have to come with a hefty price tag.
Our celebrity ambassadors inhabit this space, sharing our vision for an experience that goes beyond expectations, a journey where Style, Value, Quality, and Warmth converge to create an unforgettable tapestry of moments and where joy and belonging meet affordability.
At the intersection of 'Celebrity' and impactful press and social media exposure lies the beating heart of our PR and brand awareness campaign. The Stage thrives on the spotlight, especially during premieres and charitable events, leveraging these special occasions to elevate our local and national profile. This heightened visibility not only fuels core name awareness but also aligns seamlessly with our investors' dynamic social media presence. Together, with a philanthropic dynamic we're crafting a marketing narrative that sets us apart, creating substantial points of difference in the market.
Embarking on its London debut, The Stage is set to extend its brand influence far beyond borders, strategically venturing into international domains. Fueled by a dynamic blend of social media exposure and traditional PR, our expansion plan involves forging associations with new star ambassadors in each territory, ensuring local relevance and generating heightened client interest. Elevating the brand image, we'll orchestrate high-profile events and fundraising occasions that not only showcase the essence but also amplify an altruistic spirit.
A cornerstone of our model lies in the creation of meaningful "giveaways" designed to extend the enchantment of The Stage to those less fortunate. These complimentary nights, enriched with additional perks, embody a profound sense of giving, channeling joy to individuals we identify as truly worthy and deserving of such exceptional experiences. Our commitment to authenticity and diversity in these experiences is pivotal.
We aim to weave a tapestry of genuine, diverse encounters that not only contribute to our brand image but also align seamlessly with our broader vision for long-term international expansion. This isn't just about providing a night's stay; it's about crafting lasting memories and fostering a spirit of generosity that resonates across borders.
Indicative Brand Positioning. New York & Los Angeles V.1.
PR driven, value led
‘The STAGE Hotel’
Brand DNA
THE ETHOS – Where Luxury meets British Celebrity Elegance. Our centrally located London hotel is designed to cater to both tourists and transient business travellers, redefining the concept of affordable boutique hospitality. With the endorsement of renowned British celebrities, we offer a meticulously crafted interior design and brand theme that blends seamlessly with a powerful artistic aesthetic. Our hotel personifies the unique personalities and styles of our celebrity partners, ensuring powerful brand association and an unforgettable and personalized experience for every guest.
Branding
PR
Marketing
Giving
The Stage exudes a cheeky charm! Our playful and fun demeanour permeates through our service ethos, embodying the essence of joy in hospitality. We're not just another hotel; we're a paradigm shift challenging the belief that excellence is reserved for high-end establishments. At The Stage, we redefine quality, demonstrating that it doesn't have to come with a hefty price tag.
Our celebrity ambassadors inhabit this space, sharing our vision for an experience that goes beyond expectations, a journey where Style, Value, Quality, and Warmth converge to create an unforgettable tapestry of moments and where joy and belonging meet affordability.
At the intersection of 'Celebrity' and impactful press and social media exposure lies the beating heart of our PR and brand awareness campaign. The Stage thrives on the spotlight, especially during premieres and charitable events, leveraging these special occasions to elevate our local and national profile. This heightened visibility not only fuels core name awareness but also aligns seamlessly with our investors' dynamic social media presence. Together, with a philanthropic dynamic we're crafting a marketing narrative that sets us apart, creating substantial points of difference in the market.
Embarking on its London debut, The Stage is set to extend its brand influence far beyond borders, strategically venturing into international domains. Fueled by a dynamic blend of social media exposure and traditional PR, our expansion plan involves forging associations with new star ambassadors in each territory, ensuring local relevance and generating heightened client interest. Elevating the brand image, we'll orchestrate high-profile events and fundraising occasions that not only showcase the essence but also amplify an altruistic spirit.
A cornerstone of our model lies in the creation of meaningful "giveaways" designed to extend the enchantment of The Stage to those less fortunate. These complimentary nights, enriched with additional perks, embody a profound sense of giving, channeling joy to individuals we identify as truly worthy and deserving of such exceptional experiences. Our commitment to authenticity and diversity in these experiences is pivotal.
We aim to weave a tapestry of genuine, diverse encounters that not only contribute to our brand image but also align seamlessly with our broader vision for long-term international expansion. This isn't just about providing a night's stay; it's about crafting lasting memories and fostering a spirit of generosity that resonates across borders.
